The following is a summary of concepts the students recalled learning in class:
Ways to advertise properties
How to use the DiSC profile results to choose the right position for myself
The proper way to show an apartment to a potential resident.
How to create a proper resume
Following up with potential residents is very important
Always make sure the unit is clean and ready to be shown
How to shop the competition
Property Management (PM) is more than just running a community Ð it also involves sales and marketing
PM is a growing industry
Guest Cards are important
You must qualify potential residents
When interviewing for a position, Ask for the job
The importance of background checks
Know your competition
Having policeman live on a property can help with security concerns
Motivate your employees
Write Thank You notes
Keep good records
Listen to the needs of prospects
80/20 Rule
Curb appeal is very important Ð always keep the property maintained
Don't be afraid to close Ð always ask for the sale
There are many effective types of closes
Proper identification from prospects
Enthusiasm is important
Address maintenance requests in a timely manner
Selling techniques
PM is a demanding industry
Fair Housing guidelines
Customer Service is key
Make sure ads are appropriate for your audience
There are many careers to choose from in the industry
There is a shortage of qualified candidates in the industry
Know your product- product knowledge
"Showing is not Selling"
Concessions and Vacancy rates
Use a person's name when speaking to them
When you answer the phone, identify yourself and the property
Below are specific things the students said they like about the class:
The instructor- Debbie Phillips
Enthusiastic instructor that wakes them up in the morning.
Instructor has real world experience
Class has a casual format that makes people comfortable in participating
Having guest speakers
Having a group project opposed to a written test
High energy learning environment
Everything!
Open discussions
Attendance counts as part of your grade
Real world applications
Open and helpful instructor
DiSC profile is very helpful
Lectures are interesting
Debbie takes a personal interest in our success
This class made me choose Housing as a major
This class has made me think about a new career path I had never considered
Learning can be fun
Hands-on approach to learning
Over 70 percent of students said they would consider a major in Property Management
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